Top 3 Highest-Paying Marketing Jobs in 2021
- kyliedeboef
- Apr 30, 2021
- 3 min read
So you have decided that you are over being a broke college student and you would like to pursue a career in Marketing; however you are a bit curious as to what that salary would look like.
No worries, keep reading to see where you could see yourself in these next few years according to trackmaven’s Ultimate Marketing Careers Guide.
These jobs have been broken down into: overall average salary, necessary work experience, Preferable skills, travel requirements, education requirements, and a few more subcategories to give you the best information if this is a position you would like to pursue. Now introducing…
1. Chief Marketing Officer (CMO)
Base annual salary: $80,253-$253,036
National average annual salary: $187,000
Experience:
Less than 1 year (1%)
1-4 years (5%)
5-9 years (8%)
10-19 years (39%)
20+ years (47%
Preferable skills: Strategic marketing, marketing management, branding, marketing communications, business development
Potential career progression: Chief Executive Officer
Travel requirements: Extensive travel may be required.
Educational Background: Most employers require an advanced degree in marketing or a related field.
Gender ratio: 38% female; 62% male
The Chief Marketing Officer also known as the CMO is at the top of the work ladder. Their job requires a lot of responsibilities including the ability to create and execute the overall vision of the company through Marketing. They are strictly in a position to set goals and help their employees reach them. CMOs also have the pressure set upon them to be able to communicate that same goal to others effectively whether that means through various media platforms or to clients through marketing channels.
Chief Marketing Officers also need to have skills in other areas such as: leadership, analytics, and management. According to Forbes, 20% of current Fortune 500 chief executive officers start out in sales and marketing. With that being said, a strong marketing background is a must.
2. Vice President of Marketing
Base annual salary: $81,835-$194,584
National average annual salary: $155,000
Experience:
Less than 1 year (0%)
1-4 years (3%)
5-9 years (12%)
10-19 years (49%)
20+ years (36%)
Preferable skills: Strategic marketing, marketing management, marketing communications, product marketing, advertising
Potential career progression: President, Vice President of Sales and Marketing, Chief Executive Officer, Executive Vice President of Marketing, Senior Vice President of Marketing
Travel requirements: Travel may be required.
Educational Background: Extensive education in marketing and business administration recommended.
Gender ratio: 47% female; 53% male
The Vice President of Marketing would be the second in line. This position is at an executive level and their responsibilities entail keeping the companies products, services, and strategies in order. The VP of Marketing may also oversee several other departments such as branding, advertising, and even discount structure.
If however the VP of Marketing is in a director-level role, they will spend time being part of the executive board. Their responsibility as VP is to present and introduce new ideas for future products and prove how successful their ROI strategies are currently working. In this position, the VP will most likely report to one of the three, a division president, chief executive, or chief operating officer.
3. Global Marketing Manager
Base annual salary: $59,963-$144,916
National average annual salary: $103,000
Experience:
Less than 1 year (1%)
1-4 years (14%)
5-9 years (37%)
10-19 years (33%)
20+ years (15%)
Preferable skills: Strategic marketing, marketing management, marketing communications, product marketing, project management
Potential career progression: Marketing Director, Vice President of Marketing
Travel requirements: Some travel is likely.
Educational Background: Bachelor’s degree in a field related to the company’s focus area, with a master’s of business administration preferred.
Gender ratio: 55% female; 45% male
Next on the list is the Global Marketing Manager. As you can see from the title, their responsibilities include creating, executing plans, giving direction on where the company is heading, and most importantly, managing the budget on a global scale.
The Global Marketing Manager also must be skilled in communications, considering another portion of their job description is establishing and maintaining relationships with others in able to ensure stability throughout the organization’s business.

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